Jocelyn has experience writing product descriptions that motivate purchases. The best product descriptions:
Provide specifics, answering the customer's questions before they're asked by noting whether a duvet is machine washable, whether that wireless mouse runs on AAA batteries or is USB rechargeable, or what material a sweater is made from. Doing this helps the customer feel secure in their knowledge about the product, so they're more comfortable pushing that "add to cart" button.
Bring the product alive. Active verbs and vivid descriptions transform the product from a static image to an object imbued with personality and energy.
Help the customer imagine the product in their life. By suggesting ways a clothing item might be styled or noting the aesthetic effect of a piece of home decor, the best product descriptions create an imagined encounter between the item and its potential purchaser.